A point of purchase (POP) display is a type of advertising or marketing material located in high traffic areas in retail stores. The displays are typically placed in areas where purchase decisions are made such as checkout areas and action alley’s. POP displays focus on a customer’s in-store experience by bringing attention to specific brands, products, and special offers.
Point of purchase displays is versatile marketing materials designed to attract a customer’s attention to a specific brand or product.
How Do Point of Purchase Displays Work?
A vital manufacturing tool, POP displays work by highlighting a particular product to the customer. Studies show that 70% of purchases are not decided until the shopper is already inside the store, meaning that POP displays are able to play a significant role in encouraging the shopper to opt for one specific product. These displays are highly versatile and available in a range of shapes and sizes.
Benefits of an Effective Point of Purchase Display
There are three significant benefits of utilizing POP displays. These include:
Retailers who utilize permanent POP displays consistently report up to a 23.8% increase in sales. Temporary POP displays result in a slightly lower—but still significant—19% increase in sales.
Increased Impulse Purchasing
The aforementioned increase in revenue is largely driven by higher rates of impulse purchasing. Since the majority of retail purchases are not planned in advance, POP displays are able to heavily influence shoppers to opt for products they may otherwise have overlooked.
Low Cost, High Reward
POP displays are incredibly versatile, enabling them to perform well within any budget. They are quick and affordable to install and result in a noticeable increase in sales.
Different Types of Point of Purchase Displays
The most common types of POP displays are:
- Vendor Shops. An elaborate option that enables vendors—particularly those in the consumer packaged goods industries—to create a section of the store entirely dedicated to one product.
- Freestanding Displays. Generally made from corrugated, temporary freestanding displays offer a versatile way for brands to promote a specific product in an area away from standard shelving.
- Dump Bins. A larger, less organized standalone display designed to promote products that are individually packaged.
- Endcap Displays. Similar in design to freestanding displays, endcap displays are located at the ends of aisles to enable shoppers to see the product without going down the aisle.
- Floor Graphics. Brands will develop creative promotional graphics, which retailers can then display on the floor to encourage customers to seek out the promoted products.
- Shelf Talker. These fairly simple displays consist of signs sticking out from shelving to direct the customer’s eye to a specific product.
Point of Purchase Displays vs. Point of Sale Displays
While they may sound similar, point of purchase displays and point of sale displays are not interchangeable. The distinction comes down to location: Point of sale displays are specifically designed to be installed near the cash register, while POP displays can be found anywhere throughout the store. POP displays provide retailers with slightly more creative freedom, as they can be larger and more versatile than point of sale displays.
Progress Container & Display Point of Purchase Capabilities
At Progress Container & Display, our specialists will work closely with you to design a creative POP display that will strengthen your brand, boost product sales, and create a stronger connection between you and your customer base. We create solutions for clients in almost every industry, including but not limited to:
- Contract packagers
- Food and beverage
- Health and beauty
- Home goods
- Home improvement
- Industrial manufacturers
- Pet food and products
- Consumer packaged goods (CPG) manufacturers
- Produce and perishables
- Poultry and meat processors
- Sporting goods
To learn more about our point of purchase display capabilities, contact us today.