The first impression you make on a consumer is often through the retail display boxes of your product. An impression that makes them feel something positive (e.g., happiness, nostalgia, kinship, intrigue) is more likely to result in a sale.
Forecast for 2022
Over the past two years, the pandemic has reshaped the retail world as many purchases shifted online. Experts anticipate that 20 percent of the shift toward digital retail is
expected to stick into 2022. They also feel that consumer spending of built-up savings acquired during the pandemic will lend an additional 3 to 4.5 percentage points to GDP growth. One area that has seen an increase in spending is eCommerce subscriptions.
The good news is that people will continue to spend, but with all the options available between in-store and online, brands will need to take extra steps to ensure their products’ retail display boxes stand out on the shelf (or webpage).
What Makes an Impactful Retail Display Box?
Retail display packaging plays a pivotal role in the consumer experience. Whether your products will be seen in a brick-and-mortar store, purchased through e-commerce, or both, your retail packaging is facing fierce competition.
To be part of the eCommerce subscription trend, you’ll need to deliver an unforgettable unboxing experience by presenting packaging that visually displays your product’s value, building trust, brand recognition, identity, and more. The same is true for packaging consumers can pick up off the shelf and touch it before purchasing. However, the means by which customers interact with your product is not as important as the packaging itself, moving them to make a purchase and repurchase from you.
There are several elements that can help you to create impactful packaging that will resonate with your customers.
Color Choice
Color choice is a critical component of your brand and its packaging. Research has shown that people subconsciously judge a product within 90 seconds of initial viewing, and as much as 90 percent of that judgment can be based on color alone!
Color can be tricky because perceived meanings can differ between the sexes, cultures, ages, and more. It is essential to know your target audience and understand their perceptions of colors.
If your target market is trendy, for example, you might want to incorporate the Pantone color of the year. For 2022, the color is Very Peri, which Pantone describes as a “dynamic periwinkle blue hue with a vivifying violet red undertone.” This color may also appeal to those bold individuals that can relate to “displaying a carefree confidence and a daring curiosity.”
Printing Choice
The type of printing used to create your custom printed retail display packaging can impact your customers’ perception of your brand. Designers can choose between flexographic printing, litho mount and litho laminate, and digital or a combination.
Flexographic Printing
- Typically used for simple graphics
- Advances in technology are allowing for higher quality printing
- Fast
- Best for large orders
Litho Mount and Litho Laminated Printing
- Photo quality printing
- Can cover the entire box or just a portion
- Cost-effective for large volumes
Digital printing
- Cost-effective for low quantities
- Better quality than traditional flexographic
- Consider adding coatings or embellishments to your retail packaging for an extra pop.
Read our eBook – Printing Guide: Choosing the Right Print Methods for your Corrugated Project
Eco-Friendly Retail Packaging
The pandemic also impacted consumers’ concerns about the environmental impact of materials as it created a shift away from sustainability towards protection from the virus, according to a Mordor Intelligence industry report. This led to increased plastic waste driven by increased use of disposable PPE, bottled water, plastic bags, disposable wipes, and sanitizers.
However, this has increased demand for sustainable packaging as consumers have become more aware of these environmental concerns. Companies are reacting to consumers’ need for sustainable packaging by reducing packaging materials, creating lighter packaging, and reducing waste.
Corrugated is the ultimate sustainable packaging as it is made from a renewable resource, optimizes the use of recycled materials, can be optimized to reduce materials and energy use, is recyclable.
Progress Container & Display Excels at Delivering Impactful Retail Display Packaging
We have been delivering impactful retail solutions since 1971. We use our state-of-the-art graphics and design capabilities to create retail packaging that sells for our clients in our home state of Georgia and throughout the country. You will benefit from our comprehensive understanding of retail packaging, design principles, and the importance of providing a high-quality product quickly.
If you are looking for a collaborative partner with the experience to create amazing packaging, insight into the retail space, and the passion and drive for flawless execution, contact us today!