Keep your eCommerce company competitive with branded and creative packaging ideas for shipping that visually display your product’s value, build trust, brand recognition, identity, and more.
It’s said that packaging is just as important as the product. Whether you’re in the market for industrial packaging or an eCommerce solution, when it comes to creative packaging ideas for shipping, Progress Container & Display has you covered.
The more upscale a product, the more it requires quality packaging. As online shopping continues to grow, you need packaging that is not only durable and lightweight but also a package that establishes your brand.
To stay competitive in eCommerce and offer customers the best unboxing experience, we suggest including design elements that span from branding essentials to minimalist packaging, interior packaging design, and more.
Ready to delight customers with customized shipping? Talk to us to get started today.
How We Elevate Shipping with Custom Design
At Progress Container, we supported our client, Great Jones Goods, with printed graphics and illustrations for a one-of-a-kind unboxing experience that was themed, original, and uniquely artisan. As an eCommerce business that sells pots and pans, it was fitting that we customized the face of their shipping box with an oven as a creative way to delight customers with an out-of-the-box approach to packaging.
With inside print capabilities, their packaging includes high-end food patterns printed on the interior. Not only did this custom shipping design effectively communicate the delicious end result of their product, but it also built brand recognition using their unique illustration style and branded multicolors. To learn more about this client and our interior printing capabilities, read more about our eCommerce packaging solutions here.
3 Creative Packaging Ideas for Shipping
Include a Cohesive, Branded Design
When your customer finally receives your product, their first impression will be your shipping box. Build brand loyalty and ensure customer retention by first creating a branded experience. To make sure your packaging is hitting the mark, start by considering how to incorporate your current logo, colors, theme, and font. Keep this visual description of your brand consistent, and it will go a long way in communicating your story and value.
Considering your logo, brand colors, and typeface helps your customers start to engage with you on the next level. Help them experience a seamless transition from online perception to a real-world relationship with your brand.
Connect your product back to your company and the mission behind it all with your branded design. Allow your design to display your values, whether they be health, safety, entertainment, or transparency. A thoughtful thank-you card can be the extra step that helps you stand out with a personal touch.
If you need an easy way to attract interest and attention, consider taking your packaging up a notch with a custom pattern. Patterns are a simple way to elevate your branded color scheme and give your packaging a unique look.
Not only are patterns interesting to look at, but they also play a key role in building brand recognition. When you incorporate your pattern at every touchpoint in both print and digital, you create consistency in your brand identity.
If you are looking to fill in some space on your packaging with a creative design, a pattern may be the best way to go. Just be sure that your pattern doesn’t overcomplicate your design when adding text and other design elements.
Complement the Product
Continue to complement the product in your shipping design. For example, if your product encourages a healthy and holistic lifestyle, supports an environmental cause, or is sustainably made, consider minimalist or nature-inspired designs that communicate this value.
Holding back on design elements with neutral colors and simple line art illustrations can also work in your favor. You can take a minimalist design to the next level with a pop of color or texture to add a modern flare.
On the other hand, if your product has loud colors and is often used as a gift, delight your customers by adding colored packaging paper and making them feel special with a bold, confetti-inspired look.
Overall, it’s essential to consider what purpose your design serves and deliver quality packaging that customers are proud to keep. Keep in mind how your customers will interact with your product and what you can do to push your designs one step further.
From Conception to Production, Custom Shipping Starts Here
Your packaging sells your product and makes customers feel a certain way about your brand when it arrives at their door. When executed well, branded packaging leads to customer retention, repeat purchases, customer loyalty, and social sharing. Conversely, when packaging fails, customers question your product’s quality — and may even consider returning it.
At Progress Container & Display, we are the first company in the U.S. to utilize the Gopfert press with an inside print station. By applying a state-of-the-art German printer for both internal and external corrugated printing design, we demonstrate our commitment to quality at every step of the production process. This top-of-the-line system has a proud history of being the first direct-drive rotary die-cutter ever developed and can deliver the level of quality your product deserves. With top-bottom printing, eight colors, rich coverage, clean lines, flexographic printing, and high-definition printing, the unique packaging opportunities are limitless. Discover the added efficiency and accuracy with a machine designed to perform.
When it comes to your creative packaging and production, originality, consistency, and speed-to-market matter. Progress Container & Display is a printing partner you can trust. Look no further than our top-of-the-line Gopfert machinery for your custom eCommerce packaging solutions. We’ll take the guesswork out of the design to execute all of your creative packaging ideas for shipping.