If you aren’t using custom countertop displays at the checkout, you could be missing out on a lucrative opportunity driven by customer impulse buys. The average American will make 12 impulse purchases and spend on average $276 per month on impulse buys, up from $183 in 2020.
Custom countertop displays will create visibility for your brand. They can be used to showcase a product at a good price, feature seasonal items, remind the customer to purchase something, encourage add-on products that complement another purchase, or trigger a positive feeling about your brand. All of these can lead to an impulse purchase.
The display itself can impact the customers purchasing decision just as the product packaging can influence buyers. The display should not compete with the product but should make it easy for the customer to purchase it.
Custom countertop displays are used in nearly every industry, including automotive, candy and confections, food and beverage, health and beauty, electronics, toys, and home improvement.
Progress Offers Disruptive Custom Countertop Displays
From ideation through fulfillment, we will work with you to create a custom point-of-purchase display that will get noticed. With in-house structural and graphic designers, we will design your display so it maintains structural integrity throughout its intended life while helping you meet your marketing and sales goals.
Structural and Graphic Design Capabilities
The first consideration when designing a display is the retail requirements, which may differ from store to store. We have more than 50 years of experience and have worked with all the major retailers, so we can ensure your display meets their requirements.
The sales counter is one of the busiest places in the store, so your display will have to stand up to being handled and bumped. Displays that fall apart are not effective and are removed. Our structural engineers will ensure your display can handle the retail environment, and your product remains on display.
Customized displays allow you to use a variety of configurations, including customized inserts, multiple levels, peg hooks, and more. Multiproduct displays accommodate different sized products that might be sold together, such as sunscreen and lip balm, increasing the opportunities for additional sales. You can extend your sales by using a multiple placement display. These floor displays have inserts that become counter displays, where the remaining products can be consolidated and sold from a counter.
Our in-house graphic designers work closely with the structural design team to create and adapt branded POP countertop displays. Our designers can use your artwork or create unique graphics that appropriately convey your brand or product.
Choosing the correct type of printing can impact how your brand is perceived. We can ensure the print on your display is consistent, crisp, and clean, and it is produced and printed most efficiently. And will stay within your budget. We offer flexographic, litho, and digital printing. Our Gopfert RDC Evolution HBL 8-color press can print inside and outside in one pass and provides the highest quality corrugated flexo direct print in the world. It allows you to have stunning print quality at a lower price.
Fulfillment Services For a Turnkey Solution
Our turnkey solution for Countertop display starts with retailer insights and takes you effortlessly through assembly and packaging. Our fulfillment services for countertop displays include building your custom countertop displays and pre-pack them with your products, enabling immediate deployment upon arrival at the retailer.
In addition to prefilling the displays, for floor displays, we also offer:
• Pallet displays. We can build and pack your products for display in big box retail stores, DIY, Grocery, Club stores, and other retail channels.
• Kitting projects. Bringing mixed materials such as foam and corrugated together to make a pack for quick assembly in your factories.
Are you ready to create custom counter displays that will drive sales? Contact us to get started.