In times of inflation, more customers are turning away from online shopping in favor of in-person purchases. Consumers are quickly realizing that online prices are higher than in-store prices, and delivery costs can add another $15 or $20. There is no better time to capture customer attention than when they are actively searching for the best deal; custom retail displays are the solution to grabbing their focus and converting a sale.
Customers now expect great in-store experiences, promotions, and guidance from your packaging and displays. Make the most of this opportunity with a few little-known tips and tricks for custom retail displays.
At Progress Container & Display, we have decades of experience creating custom retail displays for various brands. Contact us today to start designing your custom creation.
Make Shopping Fun with Custom Retail Displays
Some customers inherently love shopping. It’s a chance to get out of the house and explore new products. Other customers don’t want to spend that much time in the store; they want to go in, find what they need, and get out. Custom retail displays can help you make the shopping process more enjoyable for customers, no matter their view on the experience.
For customers who enjoy shopping, custom retail displays add visual appeal to a retail environment, making the shopping experience even more inviting and enjoyable. Depending on your brand style guide, you could draw these customers to your brand with attractive images or colors.
Other customers who dislike shopping may be overwhelmed by the number of choices in a store and have trouble deciding what to buy. Your custom retail display can still appeal to these customers with attractive images or colors, but you may also add some educational copy to help them decide that your product is their best option.
Design Your Display for the Store and Department
Good displays are designed for a particular type of store and often for a specific store department. You might strategically place products side-by-side, like peanut butter and jelly. Perhaps, in the summer, you might place marshmallows, chocolate, and graham crackers on the same display.
Additionally, your display may encourage consumers to try your product before they buy it. A study by Ripen eCommerce found that many consumers prefer to shop in-store because they can touch and feel products before making a purchase.
Include Design Elements that are Proven to Sell
Custom retail displays invite customers to learn about your product or brand at their own pace. Include essential design elements to communicate your brand, promotions, and product. These design elements may include text, logo, and brand-specific colors, to name a few. Also, highlighting your brand’s commitment to sustainability could significantly boost your business’ bottom line. Two-thirds of consumers across all generations are willing to pay more for sustainable products.
Incorporating these elements well can make your displays — especially point-of-purchase displays — pop, inciting customers to buy your product.
Entice Retailers with Promotions that Capture Attention
Remember that retailers prefer manufacturers who cross-sell, have big promotions that attract customers, or fit into merchandising themes. Consider how your retail displays fit in your overall marketing strategy. Could you incorporate cross-sells or promotions into your displays? Could you tweak your design to match a retailer’s chosen merchandising theme?
These tactics capture the retailer’s attention — giving you a huge advantage when it comes to selling in-store — and capture the consumer’s attention as well. Incorporating these elements could result in a higher return on investment for your retail display marketing efforts.
Meet Changing Customer Expectations with Custom Retail Displays
As consumers return to in-store shopping, your retail displays should seek to make their browsing experience more enjoyable and educate them about your product. They should also be attention-grabbing to stand out in the sea of never-ending options. At Progress Container & Display, we can help you design an outstanding custom retail display to check all these boxes.
Since 1971, Progress Container & Display has been focused on creating industrial packaging and display solutions. With our experienced staff of structural and graphic designers, we can help you make stand-out custom retail displays suited to your specific needs. Our designers are experienced in multiple print disciplines — flexo, litho, and digital — and use their talents as directed by your go-to-market strategy.
We also continuously invest in state-of-the-art production equipment and processes. Our Gopfert HBL 8 color press, for example, is the highest quality direct print flexo press in the world. Additionally, we’re focused on sustainability, with certifications from the Sustainable Forestry Initiative and Forest Stewardship Council.
Start Designing Your Custom Retail Display Today
We would love to hear about your need for a custom retail display. Contact us today to start designing your custom retail display.
Once you claim countertop space, your focus should shift to creating effective custom counter display boxes. Traffic won’t convert shoppers alone — having the right material, finish, and presentation pays off. Custom counter display boxes are effective and an easy way to promote products across many retail locations, from gas stations to airports, malls, drugstores, large retailers, convenience stores, and grocery stores.
Whether you’re looking for engaging point of sale displays or retail packaging that pops off the shelf, our creative solutions always cut through the clutter. Discover how our expert team boosts impulse purchases for countertop products like candy, chapstick, cosmetics, gum, hair accessories, hand sanitizer, phone accessories, and more.
Ready to make shopping exciting across any location?
Call our team today to create custom counter display boxes designed to do the selling for you.
Select the Right Display Box Type with an Expert Hand
Not every display box will suit your product. Depending on your product’s shape, its size, weight, and type, you may find a solution that works, but doesn’t make your item pop at the counter. Your packaging partner should always help you find the right box type and customize it to your needs without compromising on presentation. Whether your counter display box needs more hooks or tiers, each aspect should be measured to streamline the production process and maximize consumer engagement.
PDQ Trays and Peg Hook Displays
Encourage impulse purchases when space is limited with small, open PDQ Trays that provide high visibility and increase product exposure. Designed with efficiency in mind, PDQ Trays are often preloaded and easy to install. If you need a way to streamline the delivery process with your retailer, explore how our team at Progress can pre-pack your custom counter display boxes with your product. For a clever way to showcase jewelry, key rings, pop sockets, or other small items, corrugated peg hook displays are presentable, structurally sound, and engaging — making a great addition next to any register.
Displays with Stairs, Cells, and Inserts
Displays with Stairs or Tiers are popular with retail store owners because they easily capture attention and can be customized to hold a number of items. They are a great way to showcase colorful products like nail polishes and branded personal care items. Countertop displays with cells are an ideal for presenting cosmetics, chapsticks, lotions, lighters, or any other product that can be propped up. If you are looking to distinguish pharmaceutical products, perfume bottles, or pens, customizing your display with inserts can help set your product apart.
Incorporate Design Elements Proven to Sell
Depending on your box type, you have the power to make the most of your display from any side, angle, tier, directly on the header card, and even on the bottom with promotional text, brand-specific colors, text, and eye-catching graphics. Enticing designs and witty one-liners attract and hold the eye long enough to persuade customers to make an impulse purchase. If you are missing any of these key elements on your custom counter display boxes, you are missing out on the opportunity to clearly communicate your brand, promotion, and product.
Retail packaging has a powerful impact on customer perception and purchase decisions. Fortunately, you don’t need to navigate display shapes, types, sizes, colors, and styles alone. At Progress Container & Display, our team excels in delivering retail solutions that appeal to the end consumer. Our graphics team is your go-to partner for bringing your brand to life. With an ISO 9001:2015-certified quality management system, we work hand in hand with your team from creative development to manufacturing and fulfillment — ensuring you have every element you need for success across every touchpoint.
Elevate Your Custom Counter Display Boxes with Professional Printing
While having a great design plan is essential, you also need to be confident in your display partner’s printing capabilities. Whether it be across seasonal promotions, for new retail locations, or for a new product launch, the manufacturer you side with should elevate your design with industry-informed suggestions. While your artwork should make your products stand out, your displays need to be executed with top-of-the-line color precision and print consistency. Customers should be able to readily identify your product at checkout.
Over the years our team at Progress Container & Display has heavily invested in state-of-the-art printing equipment. We offer flexographic printing, digital printing, and litho-laminating — and can help you discover the most cost-effective choice for your order size. Our Gopfert RDC Evolution HBL 8-color press provides you an additional advantage, printing inside and outside in one pass while providing the highest quality corrugated flexo print in the world. We can ensure the print on your display is consistent, crisp, and clean, and printed efficiently.
Get a Competitive Edge With Custom Counter Display Boxes
Custom counter display boxes are great for three key reasons, they are lightweight and can hold weight, they are easily transported, and they can be easily customized with eco-friendly materials. Whether you need temporary custom counter display boxes or something that is more permanent, professional printing goes a long way to achieving your goals.
For more than 50 years Progress Container & Display has worked with major retailers in Atlanta, Georgia, South Carolina, and across the U.S. We’re familiar with retailer requirements and expectations — and can ensure your display meets their conditions. Our printing capabilities allow us to manufacture at the highest industry standard, resulting in faster results and higher quality.
Get one-one-support and discover the most effective solution for your custom counter displays today.
Although eCommerce saw an uptick pre-pandemic, the pandemic accelerated the growth as many brick-and-mortar stores were forced to close and relied on eCommerce for sales. This created a greater need for eCommerce packaging supplies.
As the pandemic becomes an endemic and brick-and-mortar stores welcome shoppers back at total capacity, custom eCommerce packaging is more important now than ever. During the pandemic, more than 50 percent of small businesses improved upon or added eCommerce portals, and 66 percent expect to generate more online sales after the pandemic ends than before. Ecommerce sales were up 110% in January 2022 compared to January 2019. With more businesses selling online and more customers buying online, customized eCommerce packaging is one way to stand out in a crowded industry.
Corrugated Packaging Supplies Meet Many Needs
Of all eCommerce packaging supplies, corrugated containers are among the top choices. This is because they meet customers’ needs in many ways through sustainability, superb product protection, marketability, which fosters brand loyalty. Customized packaging is also cost-effective and can reduce your total costs with the right partner.
Corrugated is made from paper, a renewable resource that can be recycled and reused. Most corrugated boxes today are made with recycled materials, which can help companies in various industries meet their sustainability goals.
Superb Product Protection
Customers expect fast delivery and secure packaging. Ensuring your packing is customized to your product is one way of ensuring the best protection and reducing total costs. Products that need to be returned, because of damage that might have been prevented with proper packaging, delay customer gratification and create frustration and mistrust from your customers.
Corrugated packaging provides a blank slate for marketing. Branded eCommerce packaging allows you to tell your story, create an enjoyable unboxing experience, and ultimately create brand loyalty. Industry surveys have shown that branded packaging matters. An overwhelming majority of customers prefer corrugated packaging and 40% get excited about branded or gift-like packaging. Companies that use branded packaging often see repeat sales.
Highly Cost-Effective Solution
Optimized corrugated e-commerce packaging can reduce your total cost of ownership. Not only does optimized packaging use fewer materials and prevent returns from damage, which reduces your costs, but it can also reduce costs in other ways if you work with the right vendor. Complex configurations could be causing inefficiencies in your packaging line. The right vendor can redesign your packaging for greater efficiency. And a vendor that offers just-in-time delivery can save costs associated with managing and warehousing it.
As gas prices soar, rising shipping costs are keeping pace. Corrugated can help reduce those costs. In addition to product protection, right-sized corrugated packaging reduces materials used, resulting in lighter packaging (reduced shipping costs) and smaller packaging, so you can fit more product per truckload, saving you money.
What to Look for in an eCommerce packaging Supplier
Creating a cost-effective eCommerce packaging is complicated, with many variables to consider. If your packaging vendor doesn’t correctly control those variables, you may face several issues, including wrong box size, imperfect printing and color inconsistency, and a variety of other issues that can cost you time and money.
It becomes imperative that you work with a reputable and experienced corrugated box manufacturer. A partner that not only understands corrugated and printing but also takes the time to understand your needs, your product, and is mindful of your budget will not only provide you the perfect box for your and your customer’s needs but can reduce your total costs through packaging optimization, material choice, and design.
Advantages of Working With Progress
Progress Container & Display offers comprehensive cradle-to-cradle eCommerce packaging solutions. We can design, manufacture, and deliver customized eCommerce packaging while keeping your budget and total costs in mind.
Contact us to learn more.
Although eye-catching packaging is always a great way to differentiate your product, attention-grabbing point of purchase displays can make a bigger splash in the retail environment. When running promotions, it might be hard to fit all you want to say on a box — that’s where custom point of purchase displays take center stage. Strategically implementing displays increases the likelihood customers will notice your product, resonate with the messaging, and make an impulse purchase.
An effective point of purchase display can give your business many in-store advantages and is even proven to increase sales by as much as 64 times over the same product sold from their regular shelf location. From simple signs to elaborate displays, Progress Container & Display has the experience designing temporary, semi-permanent, and permanent displays for any product promotion or discount. Whether you are a major brand with popular products or promoting seasonal products for a few months, we have the background it takes to deliver the look you need across numerous industries.
Ready to Convert Browsers to Buyers? Follow These 3 Tips For Your Custom Point of Purchase Displays
1. Make the Most Out of Impulse Purchases
Once shoppers are in the store and have the intention to buy, there is a much higher chance they will be influenced to add unplanned purchases to their cart. Make the most out of this opportunity with effective custom point of purchase displays and marketing, particularly as they wait in a long checkout line.
Keeping customers engaged during the added wait time allows you to turn an everyday inconvenience into an extended shopping experience. In addition, if your product is relatively inexpensive, like food and beverage products, you can experience measurable growth and sales impact.
2. Enhance Your Cross Marketing Efforts
Another great way to enhance the impact of your next product display is with strategic cross-marketing efforts. By placing your product near a complimentary item commonly used together, customers can conveniently purchase them, even if the additional item wasn’t initially at the top of their minds.
For example, office supply stores are known for driving impulse purchases by cross-selling protective cases for laptops, ink for printers, flash drives for computers, and other similar items. If you can demonstrate how the additional item is in their best interest with messaging and graphics, you add value to the customer’s shopping experience and facilitate repeat purchases.
3. Use the Best Display Type For Your Product
Whether you are ordering a large number of displays or a few, custom point of purchase displays can be expensive or not as effective without the right display for your product and guidance from a trusted expert. To best promote well-known products or low-priced novelty items, you need a display partner that can help you find the right in-store solution, ranging from dump bins to free-standing displays, end caps, counter displays, and more. At Progress Container & Display, we can walk you through the best solution for your product, company, and brand.
Dump bins are a great display solution for small products and selling large quantities. Examples include products like candy bars and gum. These displays are often strategically placed at the front of the store, are free-standing and accessible at all angles, and have plenty of branding space for creative messages, graphics, and logos.
Free-standing displays are also found in high-traffic areas and are accessible at all angles. They excel at visual appeal and turning attention to a specific product, including samples. As with free-standing displays, end caps offer increased visibility in high-traffic areas without needing to go down the aisle.
Unsure your current custom point of purchase display is the best solution for your bottom line? Our display designers are always here to lend a hand.
Why Are Custom Point of Purchase Displays Driving More Sales Now Than Ever?
We are seeing marketers increasingly turn to custom point-of-purchase displays for three key reasons. First, marketers are seizing the opportunity to reach their target demographics right in the store, a more economical spend than other traditional advertising expenditures. Second, the decline in knowledgeable sales representatives over the years has increased reliance on effective displays to attract and educate customers. Finally, an upsurge in impulse purchases has made custom point of purchase displays a critical touchpoint in influencing customer decision-making.
From branding to increased visibility and promotion-specific displays, get the space you need with a professional display to engage and educate buyers. At Progress Container & Display, we’ll help you keep control over how your brand is presented. With custom point of purchase displays developed by an experienced hand, you’ll have a full range of capabilities at your disposal to showcase your products with better displays and bolder designs that catch customers’ eyes.
Elevate Your Next Product Display with a Proven Partner
Custom point of purchase displays offer an excellent opportunity to get creative with retail marketing and see measurable impact with effective campaigns. Whether you’re ready to experiment with different ways to grab customer attention or are looking to better target impulse buyers with cross-selling, we are here to help you find the best display solution for your brand and budget.
From unconventional die-cut shapes to large logos, bright colors, and quality graphics, we have the flexographic, lithographic, and digital printing capabilities to make economical decisions for large and short runs. Curious about our start-of-the-art printing tools? Explore how the Gӧpfert RDC Evolution HBL 8-color printer and die cutter combines precision with efficiency.
Ready for display solutions that stand out from structural to graphic design? Our experts are here to help you plan your next point of purchase display.
If you aren’t using custom countertop displays at the checkout, you could be missing out on a lucrative opportunity driven by customer impulse buys. The average American will make 12 impulse purchases and spend on average $276 per month on impulse buys, up from $183 in 2020.
Custom countertop displays will create visibility for your brand. They can be used to showcase a product at a good price, feature seasonal items, remind the customer to purchase something, encourage add-on products that complement another purchase, or trigger a positive feeling about your brand. All of these can lead to an impulse purchase.
The display itself can impact the customers purchasing decision just as the product packaging can influence buyers. The display should not compete with the product but should make it easy for the customer to purchase it.
Custom countertop displays are used in nearly every industry, including automotive, candy and confections, food and beverage, health and beauty, electronics, toys, and home improvement.
Progress Offers Disruptive Custom Countertop Displays
From ideation through fulfillment, we will work with you to create a custom point-of-purchase display that will get noticed. With in-house structural and graphic designers, we will design your display so it maintains structural integrity throughout its intended life while helping you meet your marketing and sales goals.
Structural and Graphic Design Capabilities
The first consideration when designing a display is the retail requirements, which may differ from store to store. We have more than 50 years of experience and have worked with all the major retailers, so we can ensure your display meets their requirements.
The sales counter is one of the busiest places in the store, so your display will have to stand up to being handled and bumped. Displays that fall apart are not effective and are removed. Our structural engineers will ensure your display can handle the retail environment, and your product remains on display.
Customized displays allow you to use a variety of configurations, including customized inserts, multiple levels, peg hooks, and more. Multiproduct displays accommodate different sized products that might be sold together, such as sunscreen and lip balm, increasing the opportunities for additional sales. You can extend your sales by using a multiple placement display. These floor displays have inserts that become counter displays, where the remaining products can be consolidated and sold from a counter.
Our in-house graphic designers work closely with the structural design team to create and adapt branded POP countertop displays. Our designers can use your artwork or create unique graphics that appropriately convey your brand or product.
Choosing the correct type of printing can impact how your brand is perceived. We can ensure the print on your display is consistent, crisp, and clean, and it is produced and printed most efficiently. And will stay within your budget. We offer flexographic, litho, and digital printing. Our Gopfert RDC Evolution HBL 8-color press can print inside and outside in one pass and provides the highest quality corrugated flexo direct print in the world. It allows you to have stunning print quality at a lower price.
Fulfillment Services For a Turnkey Solution
Our turnkey solution for Countertop display starts with retailer insights and takes you effortlessly through assembly and packaging. Our fulfillment services for countertop displays include building your custom countertop displays and pre-pack them with your products, enabling immediate deployment upon arrival at the retailer.
In addition to prefilling the displays, for floor displays, we also offer:
• Pallet displays. We can build and pack your products for display in big box retail stores, DIY, Grocery, Club stores, and other retail channels.
• Kitting projects. Bringing mixed materials such as foam and corrugated together to make a pack for quick assembly in your factories.
Are you ready to create custom counter displays that will drive sales? Contact us to get started.
Need a better way to differentiate your products and streamline delivery? There’s a reason why supply chain success begins with custom corrugated boxes.
Promoting, protecting, and preserving products has never been easier with versatile, cost-effective, and durable custom corrugated boxes. As the variety of products has expanded, and delivery options have advanced, the demand for custom corrugated boxes has increased. As a result, finding the right-fit packaging supplier is more important than ever.
Corrugated packaging has become an irreplaceable solution in the global supply chain. Protecting products through transit and preserving them during warehousing is non-negotiable for businesses looking to nurture and grow their brand.
Custom Corrugated Boxes — Your Solution From E-Tail to Retail
It’s no secret that businesses that offer visually-driven products generate more sales in the age of digital marketing. From eCommerce businesses to brick and mortar stores, building a brand with custom corrugated boxes increases the value of your products.
Ready to get control over every touchpoint that matters, whether it’s in-store or at the front door? Fortunately, the versatility of custom corrugated boxes makes it easy to apply across industries. Whether you need extra liners and layers for stacking strength or a smooth surface suitable for printing, Progress Container & Display has the solutions you need to face rough handling, climate challenges, and printing head-on.
Brick and Mortar Retail Packaging
From shopping centers to convenience stores, supermarkets, and more, custom corrugated packaging is increasingly seen as an effective marketing tool and solution for businesses looking for cost-effective ways to stand out. With the ability to reach target audiences in pre-identified locations, custom corrugated packaging effectively acts as a billboard for key audiences without additional ad spend.
The type of printing used to create your custom printed retail display packaging can impact your customers’ perception of your brand. Present your products effectively in the retail space with print and design services that are visually engaging, consistent, accurate, and meet your goals. With flexographic, lithographic, and digital printing, Progress Container & Display can meet large and small orders alike with cost-effective, quality printing solutions.
Custom eCommerce Packaging
The value of brand aesthetics has only increased as online companies face fiercer competition for customers’ attention. With the explosion of eCommerce, products are more visually-driven than ever. From subscription boxes to electronics and high-end items, custom corrugated boxes positively impact a customer’s experience and word-of-mouth marketing in person and online via social media.
Faster delivery, relaxed return policies, and free shipping has fueled eCommerce growth. As your partner in supply chain solutions, Progress Container helps your business effortlessly adapt to ever-changing eCommerce trends. When it comes to securing your supply chain, your products are always in good hands with durable, edge crush and Mullen tested custom corrugated boxes. So whether you’re focused on streamlining your delivery process or producing structurally secure custom corrugated boxes to safeguard fragile items, Progress Container & Display has the design and manufacturing capabilities to meet industry standards and production goals while delighting customers every step of the way.
Sustainable Custom Corrugated Boxes
One of the best things about custom corrugated boxes is that it is an excellent alternative to flexible plastic packaging and has recently skyrocketed in popularity as environmental concerns have increased in urgency. Unlike plastic packaging, custom corrugated boxes are biodegradable, recyclable, and 100% renewable.
Is sustainable packaging the right shift for your organization? For products emphasizing health, environmental, and lifestyle benefits, sustainable packaging is a natural choice. Not only is corrugated packaging a great alternative, but customers respond to sustainability initiatives as well, with 74% of customers citing they would even pay more for sustainable packaging.
Certified by the Sustainable Forestry Initiative® (SFI), the Forest Stewardship Council® (FSC), and featuring an ISO 14001 Environmental Certification, Progress Container & Display meets fiber sourcing standards annually and is qualified to help you build sustainable supply chain practices.
However, the benefits of custom corrugated boxes don’t end at protecting the planet. Affordable recycled materials make our services more economical, and eliminating unnecessary packaging elements cuts down on shipping costs. If you still feel there is more to be done for ongoing sustainability initiatives, maximize your corrugated recycling initiatives with five eco-friendly corrugated recycling tips.
Ready for the Customization Process?
With your product dimensions on hand, messaging in mind, an idea of your shipping challenges and customer’s expectations, we can help prepare a prototype based on your needs. The right packaging supplier has extensive industry experience and proven packaging solutions, stays on top of ongoing trends from sustainability to marketing, and caters to the demands of your growing business.
Discover the True Cost of Your Current Packaging Supplier
Although you may have negotiated great unit costs for your packaging, you may be surprised to find total costs adding up to much more than anticipated. At Progress Container & Display, we take a holistic approach to supply chain solutions and help you optimize distribution on all fronts, including product damage, material waste, warehousing, handling, and transportation.
From addressing hidden supply chain costs with smarter packaging machinery to capitalizing on emerging packaging trends, turn to a packaging partner that is aware of industry changes and making strides toward advancement. If you aren’t confident in the capabilities of your current packaging supplier, there is no better time to build a partnership with a supplier that is fully equipped to grow with you.
Ready to navigate product shipping faster with a packaging expert? Explore custom corrugated solutions, from design to distribution solutions.
From the large and bulky to the small and fragile, your product can be shipped safely and arrive without damage if you use the right industrial packaging supplies. Using customized industrial packaging can even reduce your total costs.
What is Industrial Packaging?
Industrial packaging, also called tertiary packaging or transit packaging, are brown
(and sometimes white) corrugated boxes used to ship and store a product or several units of a product. Generally, industrial packaging is not the product’s primary packaging.
Although it is possible to buy standard off-the-shelf industrial packaging supplies, optimized packaging is preferred for the best outcome. Corrugated industrial packaging is a preferred choice for many reasons:
• Highly customizable
• Reduce wasted materials
• Reduce transportation costs
• Provide better protection
• Marketing impact
Strength to Withstand Tough Shipping Environments
Industrial packaging must endure a lot of rough handling. Individual packages shipping via FedEx, UPS, USPS, or another method can be dropped, be tossed around, or have heavier packages placed on top of them. And Palleted boxes must have the strength to support those stacked on top of them.
Two tests used to determine the strength of the corrugated board are the Mullen burst test and edge crush test. Both are useful in determining how well the box will stand up to shipping.
The Mullen test measures the pressure the corrugated can withstand before bursting. It is indirectly related to a carton’s ability to withstand internal or external pressure, such as an item puncturing the box.
The edge crush test is directly related to stacking strength and how much weight can be applied to the corrugated per square inch. This test helps determine if a box can withstand other loaded boxes’ weight when shipped on a pallet.
For companies interested in learning how their packaged product will behave in transit, there are a series of tests developed by the International Safe Transit Association (ISTA). They offer different levels of tests depending on your need and the weight of the package. ISTA also has test methods specific to Amazon, Sam’s Club®, and FEDEX air, ground, and express. Products are typically sent to a third-party lab for testing.
Linerboard and Medium Combinations Add Strength
Industrial packaging supplies rely heavily on corrugated board to make up the box and the inner dividers and other elements needed to secure products in place. A corrugated board is constructed of a combination of linerboard and medium glued together.
Liner board is the flat outer surface, and the medium is the fluted inner paper. Linerboard is available in various basis weights and surface treatments to suit specific applications.
Many factors account for the corrugated board’s strength, including the quality of the fibers that make up the paper, the liner’s and medium’s mechanical properties, and the combined board structural makeup — the number of layers, flute sizes, and adhesive.
Linerboard and medium are available in several combinations:
• Single-face — one linerboard with one medium
• Single-wall — the medium is sandwiched between two linerboards
• Double-wall — combines a single wall and single-face: three linerboards interleaved with two sheets of corrugated medium.
• Triple wall — combines double wall with single-face: four linerboards interleaved with three sheets of corrugated medium.
The flutes of the medium provide the cushioning for the corrugated board. Flutes are available in a variety of sizes.
The most commonly used for industrial packaging are B-flute, C-Flute, and E-Flute.
• B-flute was developed originally to protect canned goods and provides excellent puncture and crush resistance.
• C-flute is the most widely used flute and offers good burst resistance, stacking strength, and printing properties.
• E-flute offers great crush resistance and provides a flat surface for high-quality printing.
Double-wall and triple-wall combinations can be created using a combination of linerboards and flute sizes to provide a highly customizable solution.
Working with the Experts
Choosing the right industrial packaging supplies for products can be overwhelming because of all the decisions to be made to ensure it meets all of your needs:
• Board combinations
• Coating or special treatments
• Box style (e.g., Gaylord, regular slotted containers)
• Box size – optimized for a product, pallet/truck
• Printing – litho, flexo, digital
• And more
Tap into the knowledge and experience of professionals who have seen it all and done it all when it comes to packaging. Progress Container has been meeting the industrial packaging needs of customers for more than 50 years.
Our experience spans across industries, including building and construction, chemical and pharmaceutical, metal products, engineering, and automotive parts.
In addition, we can offer a supply chain assessment that can save you money by assessing a number of factors:
• Pallet utilization
• Supply chain utilization
• SKU management
• Packaging optimization
• Total landed cost related to assembly time with your packaging
Ready to save money on your industrial packaging? Contact us to get started.
When packaging costs are soaring, you are experiencing more returns than ever before, or there is a persistent supply chain inefficiency, you might be pressured to pin-point a single problem and solution. To really understand the supply chain issues at hand, however, you need to look at the entire process to see where to lower expenses, and what expenses are worth the investment.
Corrugated packaging should be seen as a component of a smooth-running distribution system, in addition to its numerous other advantages. Whether for eCommerce, manufacturers, or retailers, supply chain packaging should facilitate efficient transport operations and logistics while representing your brand. Explore how to secure an excellent system with supply chain packaging from pallet utilization to secure product storage, reduced returns, and design optimization to seamlessly deliver products to your end-user with efficiency at every level.
The best supply chain solutions are always proactive, and if you aren’t conducting a regular supply chain audit you are putting your system at risk. Explore the opportunities you are leaving on the table and risks you may be taking with a custom supply chain assessment.
Experience Efficiency at Every Level with Supply Chain Packaging in eCommerce and Beyond
By maximizing the design of supply chain packaging, your eCommerce business could save time on packaging assembly, resulting in significant savings. For example, attempting to seal and secure your box with added layers of packaging tape is only adding extra costs in labor and materials. Lowering your assembly and packing time with self-locking supply chain packaging is an easy way to get the result you need.
Packaging that isn’t specified for your product and industry and is poor quality can result in damaged delivered goods and cost you more in returns. When combatting rough handling and safeguarding products, ensuring consistent package quality is crucial in securing your supply chain. For products that are manually placed on and off trucks or are prone to shifting while shipping, the Mullen Test is used to ensure strong supply chain packaging. By testing the box’s ability to withstand internal and external pressure, we are able to check corrugated strength when burst is the immediate concern. At Progress Container & Display, our ISO 9001:2015 accreditation is the foundation of our quality management system of supply chain risks and opportunities.
Accelerated Printing for Supply Chain Packaging
If your current supply chain packaging includes additional marketing material such as promotions, coupons, social media cards, or thank you notes, you are not only adding extra material expenses but also putting a bigger strain on fulfillment than you might think. Substituting these additional materials with personalized emails and printed messaging is a cost-effective alternative that not only lowers material costs but saves you significant time.
Whether you are considering adding a thank you note on your interior, inscribing social media handles on the side, or communicating potential product hazards on the exterior, at Progress Container & Display we have some of the most advanced printing technology to bring unparalleled efficiency to small and large orders alike. Our state-of-the-art Gӧpfert RDC Evolution HBL 8-color printer and die cutter enables accelerated processing for interior and exterior flexographic printing with efficiency that pays off. In addition to flexographic printing, we offer lithographic and digital printing based on your application and needs. For large orders with a single design, lithographic printing may be your technique of choice for faster runs. If you have a small project and are looking for endless customization opportunities, digital printing might be the most efficient solution for you.
Industrial Supply Chain Packaging That is Built to Last
While standard size boxes may work at the start of any growing business, it’s not an economical solution in the long run. Industrial supply chain packaging provides ultimate product protection with adjustable flute profile and walls that safeguard against long-distance shipments and is custom fit to only use the amount of corrugated material needed. Because industrial packaging is custom-designed, you can maximize space on pallets, trucks, and warehouses. A lighter alternative to plastic, corrugated packaging makes the most efficient use of space and is less likely to weigh out before it’s filled.
With effective supply chain management, you can save more on hidden transportation costs. If your packaging doesn’t fit — whether there is too much room or too little — your transportation costs will rise. Keeping the mode of transportation, palletization, and the next steps in your supply chain in mind, at Progress Container & Display we work with you to understand your environment and lower costs with innovative supply chain solutions, lighter materials, and more space.
Strengthen Your Distribution System with Custom Supply Chain Packaging
Reduce waste and enhance sustainability year-round with simplified supply chain solutions that improve the overall health of your business. From saving more on marketing materials with printed promotions to lowering transportation costs with custom industrial packaging, and more, we can help you find the best place to start with a packaging and supply chain assessment. Safeguard your finished products as they exchange hands during transport to their final destination, whether it be directly to customers’ homes, retailers, or the next step in its manufacturing process.
Talk to our experienced supply chain packaging team for more ways to save and improve with our supply chain assessment today.
For online shoppers, branded eCommerce packaging becomes a critical touchpoint between your brand and them. The package delivery could be the first physical interaction the customer makes with your brand. Everything they interact with, from the shipping box to the internal fill, will help shape the first impression.
Are you asking yourself, “why should I pay for branding packaging?” Maybe you think your customer is buying your product and not the packaging. After all, they will just recycle the packaging (or throw it away if not recyclable; Yikes!). Well, it turns out there is good reason to brand your eCommerce packaging.
Online Shopping is Here to Stay
The pandemic has changed the way people shop and the expectations they have. You are mistaken if you think people will be returning to stores in pre-pandemic numbers, and investing in branded eCommerce packaging is not as important as retail packaging. While it is true that brick-and-mortar stores are not going away, it does seem that consumers are interested in cross-channel options. In a 2021 DotCom Distribution eCommerce study, 93 percent of those who frequently received online orders at home will continue post-pandemic.
Branded eCommerce Packaging Matters
The same DotCom study showed that branded or gift-like packaging improves the customer experience. If you are shipping products in polybags, you may want to rethink it because 82 percent of consumers prefer boxes, stating they provide better protection in transit, are eco-friendly, and are reusable.
Plus, corrugated boxes give you more real estate for branding and printing beautiful graphics that will please your customers. Creating an emotional connection between your brand and your customer is significant for customer loyalty. This was demonstrated in the study. More than 40 percent of 18-44-year-olds get excited about opening a branded or gift-like package, and 27 percent said branded and gift-like packaging makes them more likely to purchase from the brand again.
Branded packaging can also improve the value of your brand for consumers. More than 40 percent (across all age groups) felt it made the brand seem more upscale.
From this data, it seems that branded eCommerce packaging can create repeat customers and increase the perceived value of your brand.
Unboxing Videos are Trending
It is an odd trend to some – watching videos of other people opening packages. However, according to YouTube unboxing statistics from Think with Google, “The amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the holiday classic “Love Actually” more than 20 million times” This is just on phones and doesn’t include tablets, computers, or smart TVs.
Having your product and packaging appear in a trending video isn’t the primary purpose of branded packaging, but it could be a nice side effect. Branding your eCommerce packaging can help you to create an experience worth showcasing. Although many people who watch unboxing videos may not intend to buy your product, research has shown that the appeal of product packaging can trigger impulsive buying.
Some tips for creating a memorable unboxing experience, aside from using a branded box:
- Know your customer and what appeals to them
- Use appropriately sized packaging so your product is moving around inside
- Carry the branding (including color pallet and material quality) through all the packaging for a cohesive feel
- Pack it for presenting with the main component taking the spotlight
Delivering an unforgettable unboxing experience can lead to customer loyalty, customer retention, social sharing, and new customers.
Partner With Progress For Branded eCommerce Packaging That Resonates
If you have doubts about the importance of branded eCommerce packaging, the data we’ve shared should help you realize its importance to your customers and potential customers. At Progress Container, we can help you reach your eCommerce packaging goals. We have extensive experience creating innovative, aesthetically pleasing packaging. Learn how we can help you with your next project by contacting us today.
With an estimated 24 million eCommerce stores active globally, it’s true that consumers have more options than ever before. When it comes down to making their next purchase decision, particularly in industries such as apparel, personal care, household goods, and electronics, customers now have the power to quickly compare multiple options. This can be anything from quality, price, and delivery speed to, crucially, customer reviews. For businesses that have a physical product to sell, taking the necessary step to optimize their supply chain with custom eCommerce packaging solutions to meet new customer expectations is a no-brainer.
While the competition for online brands has become fierce in various industries, there are numerous ways for any eCommerce business to build a brand reputation that positions them ahead of the rest. With a trusted packaging provider that is prepared to overcome any challenge with expert eCommerce packaging solutions, your business will be prepared to develop a consistent customer experience while growing your customer base.
Versatile eCommerce Packaging Solutions You Can Rely On
Customers have set expectations, from products that arrive in one piece to packaging that can keep up with innovation and ongoing trends. When it comes to competitive industries like electronics, finding smart eCommerce packaging solutions that are durable and elegantly designed goes a long way to meeting them. Valuable products such as laptops, speakers, earbuds, televisions, and adapters require packaging that is customized to meet strenuous shipping requirements, without compromising on look and feel. If you’ve invested in delivering a seamless and exceptional online experience, custom eCommerce packaging solutions help you deliver on your customer expectations in-person as well.
As an environmentally friendly and durable solution, corrugated containers continue to offer the versatility eCommerce businesses worldwide need in terms of overall design and durability. With numerous printing options available, and adjustable strength, corrugated cardboard is a versatile packing choice for any eCommerce product. With more than 100 years of collective experience, our design team is prepared to meet any packaging challenge with corrugated, foam, and plastic solutions.
eCommerce Packaging Solutions that Replace the In-Store Experience
Considering competitive industries such as apparel and personal care, better eCommerce packaging solutions that build brand awareness can be the factor that distinguishes your clothing or skincare line from the competition. Personalization always makes customers feel welcomed, valued, and inspired to return, whether they are ordering from you for the first time or the hundredth. An unforgettable unboxing experience always speaks for itself. The right messaging, high-quality graphics, and thoughtfully selected colors can influence your customer’s mood, create positive associations, and build their perception of your brand for life.
Undoing the damage of a bad first impression is costly and unlikely. When refreshing your brand with creative designs, running a special promotion, or considering new eye-catching packaging, having an experienced packaging partner is crucial in making successful decisions. At Progress Container & Display, we ensure your printed packaging has a polished and professional look. Our in-house graphic designers have extensive experience in Adobe Suite and work side by side with our structural design team to bring branded visual elements to life.
Deliver a Better Branded Experience
At Progress Container & Display, we have the printing capabilities to help you carry your brand image into your customer’s home while ensuring every box is printed consistently and efficiently across the board. With flexographic, lithographic, and digital printing capabilities, make the most cost-effective decision for your production goals, with quality always guaranteed.
Get an edge over the competition with state-of-the-art technology — the Gӧpfert RDC Evolution HBL 8-color printer and die cutter, engineered for high precision graphics and built for efficiency and productivity. It features the capability to print 6 colors on the outside, and 1 color inside, giving you the room for creative ways to engage with your customer with branded messaging. Take efficiency to the next level with single-pass manufacturing, which not only makes production faster but also minimizes labor costs and is more environmentally sustainable compared to traditional technology.
Progress Container’s Custom eCommerce Packaging Solutions
You put time and effort into producing your products — ensure they successfully make the journey and are securely delivered into your customers’ hands no matter their size, shape, weight, fragility, or time sensitivity. As your organization continues to expand, ensure sustainable growth with packaging professionals who are qualified to recommend the best ongoing eCommerce packaging solutions to overcome any shipping or supply chain challenge.
Most businesses, however, don’t have the necessary in-house resources, or knowledge, to discover the best eCommerce packaging solutions on their own. This is where a seasoned shipping partner like Progress Container & Display can help. As a packaging expert in numerous industries and applications, we are familiar with eCommerce best practices and can identify potential risks, saving you on costs like damaged goods and returns in the long term.
Ready to find better eCommerce packaging solutions? Connect with us today, and we’ll help you get started.