Marketing Secrets for Stand-Out Custom Retail DisplaysLeave a Comment
In times of inflation, more customers are turning away from online shopping in favor of in-person purchases. Consumers are quickly realizing that online prices are higher than in-store prices, and delivery costs can add another $15 or $20. There is no better time to capture customer attention than when they are actively searching for the best deal; custom retail displays are the solution to grabbing their focus and converting a sale.
Customers now expect great in-store experiences, promotions, and guidance from your packaging and displays. Make the most of this opportunity with a few little-known tips and tricks for custom retail displays.
At Progress Container & Display, we have decades of experience creating custom retail displays for various brands. Contact us today to start designing your custom creation.
Make Shopping Fun with Custom Retail Displays
Some customers inherently love shopping. It’s a chance to get out of the house and explore new products. Other customers don’t want to spend that much time in the store; they want to go in, find what they need, and get out. Custom retail displays can help you make the shopping process more enjoyable for customers, no matter their view on the experience.
For customers who enjoy shopping, custom retail displays add visual appeal to a retail environment, making the shopping experience even more inviting and enjoyable. Depending on your brand style guide, you could draw these customers to your brand with attractive images or colors.
Other customers who dislike shopping may be overwhelmed by the number of choices in a store and have trouble deciding what to buy. Your custom retail display can still appeal to these customers with attractive images or colors, but you may also add some educational copy to help them decide that your product is their best option.
Design Your Display for the Store and Department
Good displays are designed for a particular type of store and often for a specific store department. You might strategically place products side-by-side, like peanut butter and jelly. Perhaps, in the summer, you might place marshmallows, chocolate, and graham crackers on the same display.
Additionally, your display may encourage consumers to try your product before they buy it. A study by Ripen eCommerce found that many consumers prefer to shop in-store because they can touch and feel products before making a purchase.
Include Design Elements that are Proven to Sell
Custom retail displays invite customers to learn about your product or brand at their own pace. Include essential design elements to communicate your brand, promotions, and product. These design elements may include text, logo, and brand-specific colors, to name a few. Also, highlighting your brand’s commitment to sustainability could significantly boost your business’ bottom line. Two-thirds of consumers across all generations are willing to pay more for sustainable products.
Incorporating these elements well can make your displays — especially point-of-purchase displays — pop, inciting customers to buy your product.
Entice Retailers with Promotions that Capture Attention
Remember that retailers prefer manufacturers who cross-sell, have big promotions that attract customers, or fit into merchandising themes. Consider how your retail displays fit in your overall marketing strategy. Could you incorporate cross-sells or promotions into your displays? Could you tweak your design to match a retailer’s chosen merchandising theme?
These tactics capture the retailer’s attention — giving you a huge advantage when it comes to selling in-store — and capture the consumer’s attention as well. Incorporating these elements could result in a higher return on investment for your retail display marketing efforts.
Meet Changing Customer Expectations with Custom Retail Displays
As consumers return to in-store shopping, your retail displays should seek to make their browsing experience more enjoyable and educate them about your product. They should also be attention-grabbing to stand out in the sea of never-ending options. At Progress Container & Display, we can help you design an outstanding custom retail display to check all these boxes.
Since 1971, Progress Container & Display has been focused on creating industrial packaging and display solutions. With our experienced staff of structural and graphic designers, we can help you make stand-out custom retail displays suited to your specific needs. Our designers are experienced in multiple print disciplines — flexo, litho, and digital — and use their talents as directed by your go-to-market strategy.
We also continuously invest in state-of-the-art production equipment and processes. Our Gopfert HBL 8 color press, for example, is the highest quality direct print flexo press in the world. Additionally, we’re focused on sustainability, with certifications from the Sustainable Forestry Initiative and Forest Stewardship Council.
Start Designing Your Custom Retail Display Today
We would love to hear about your need for a custom retail display. Contact us today to start designing your custom retail display.