What is a Point of Purchase Display?
Click to Expand A point of purchase (POP) display is a type of advertising or marketing material located in high traffic areas in retail stores. The displays are typically placed in areas where purchase decisions are made such as checkout areas and action alley’s. POP displays focus on a customer’s in-store experience by bringing attention […]
Need an Alternative to Folding Cartons for Fragile Items?
Corrugated board is one of the most versatile packaging materials available. It can be adapted to fit almost any shape and protect a wide range of products, from small, fragile items to large, heavy items. It can be manufactured with high crush resistance, high-quality printing, or a low profile to reduce storage. Thinner corrugated board can be used as an alternative […]
What is the Best Printing Process for Corrugated?
Custom packaging and point-of-purchase displays can amplify your brand and help to drive sales with the right graphic elements. How those graphics are executed matters. Using the appropriate printing processes can bring your branded message to life. However, not all printing processes will provide the same results. Choosing the best printing process will depend on […]
Industrial Packaging Solutions
What is industrial packaging? Industrial packaging, also called tertiary packaging or transit packaging, is the workhorse of the packaging world, designed to protect your products through the supply chain. Although off-the-shelf boxes and packaging solutions are available, packaging that is custom designed to fit the product’s size, shape, contents, and shipping needs bring additional benefits, […]
Five Things Your Corrugated Graphic Designer Needs You To Know
Click to Expand You’ve put an order in for your corrugated boxes, and they have asked you to provide print-ready graphics. Before you pull your logo from your website to send to the graphic designer, here are five things the corrugated graphic designer would like you to know that will make the printing process much […]
Creating E-Commerce Packaging for Your Brand
A Guide to Creating the Best E-Commerce Packaging for Your Brand Click to Expand Custom e-commerce packaging goes above and beyond the constraints of standardized packaging solutions, allowing e-commerce sellers to implement branded packaging that suits the needs of each unique product. Through custom packaging, online sellers ensure that goods remain better protected in transit […]
Where Do I Start When Packaging My Product?
From primary to tertiary packaging, all aspects of your product’s packaging should be designed with purpose. It not only protects your product, but it also acts as a tangible first impression of your brand. Ensuring you have the right packaging solution is critical for success. Below are five things to consider when packaging your product. […]
How Environmental Conditions Impact Corrugated Boxes
Storage and transportation of corrugated boxes can expose them to varying and often fluctuating environmental conditions. This can negatively impact the corrugated material’s moisture content and the effectiveness of the glue used in manufacturing. Moisture and temperature are important considerations when discussing the strength and longevity of corrugated boxes. Moisture Content Takes a Leading Role […]
Mullen Burst Test vs. Edge Crush Test (ECT)
Optimizing your corrugated boxes to find the perfect balance between protecting your product and minimizing excess packaging (i.e., excess costs and environmental impact) is a science. The science involves using empirical data from testing the corrugated board that makes up the box. Two standard tests are the Mullen Test and ECT or edge crush test. […]
Packaging Supply Chain
Can a Packaging and Supply Chain Assessment Save You Money? If you are choosing a packaging vendor based on only unit cost, you might be costing yourself more money. Looking at the total cost of ownership, through a packaging and supply chain assessment, can help you reduce your opportunity and variable costs. A packaging and […]