Why Your Brand Should Be Using Retail Ready Packaging

Why Your Brand Should Be Using Retail Ready Packaging Packaging can have a major impact on consumer buying decisions, so it’s essential to have retail ready packaging that protects and organizes your product, draws attention to it, and highlights your brand and the product’s best features. The right packaging can make the difference between making […]

What is a Point of Purchase Display?

A point of purchase (POP) display is a type of advertising or marketing material located in high traffic areas in retail stores. The displays are typically placed in areas where purchase decisions are made such as checkout areas and action alley’s. POP displays focus on a customer’s in-store experience by bringing attention to specific brands, […]

Need an Alternative to Folding Cartons for Fragile Items?

Corrugated board is one of the most versatile packaging materials available. It can be adapted to fit almost any shape and protect a wide range of products, from small, fragile items to large, heavy items. It can be manufactured with high crush resistance, high-quality printing, or a low profile to reduce storage. Thinner corrugated board can be used as an alternative […]

What is the Best Printing Process for Corrugated?

Custom packaging and point-of-purchase displays can amplify your brand and help to drive sales with the right graphic elements. How those graphics are executed matters. Using the appropriate printing processes can bring your branded message to life. However, not all printing processes will provide the same results. Choosing the best printing process will depend on […]

Industrial Packaging Solutions

Industrial Packaging Solutions Industrial packaging is different from standard packaging used in commercial shipping. Industrial packaging solutions are typically custom-designed to fit the size, shape, contents, and shipping needs of the item it is designed for.    It is pertinent to items that do not fit into a consumer packaging classification. Industrial packaging focuses on […]

Five Things Your Corrugated Graphic Designer Needs You To Know

You’ve put an order in for your corrugated boxes, and they have asked you to provide print-ready graphics. Before you pull your logo from your website to send to the graphic designer, here are five things the graphic designer would like you to know that will make the printing process much smoother. You will be […]

Creating E-Commerce Packaging for Your Brand

A Guide to Creating the Best E-Commerce Packaging for Your Brand Custom e-commerce packaging goes above and beyond the constraints of standardized packaging solutions, allowing e-commerce sellers to implement branded packaging that suits the needs of each unique product. Through custom packaging, online sellers ensure that goods remain better protected in transit and present a […]

Where Do I Start When Packaging My Product?

From primary to tertiary packaging, all aspects of your product’s packaging should be designed with purpose. It not only protects your product, but it also acts as a tangible first impression of your brand. Ensuring you have the right packaging solution is critical for success. Below are five things to consider when packaging your product. […]

How Environmental Conditions Impact Corrugated Boxes

Storage and transportation of corrugated boxes can expose them to varying and often fluctuating environmental conditions. This can negatively impact the corrugated material’s moisture content and the effectiveness of the glue used in manufacturing. Moisture and temperature are important considerations when discussing the strength and longevity of corrugated boxes. Moisture Content Takes a Leading Role […]

Mullen Burst Test vs. Edge Crush Test (ECT)

Optimizing your corrugated boxes to find the perfect balance between protecting your product and minimizing excess packaging (i.e., excess costs and environmental impact) is a science. The science involves using empirical data from testing the corrugated board that makes up the box. Two standard tests are the Mullen Test and ECT or edge crush test. […]